What I Bring...

Most organizations have more customer data than they know what to do with. What they're missing is someone who can look at the attitudinal, behavioral, and operational picture together... and see the story the numbers are trying to tell.

That's what I do. I'm an Experience Design Strategist with 30 years of connecting the dots between what customers feel, what the data says, and what the business actually needs to build next. I've led CX transformations at Abercrombie & Fitch, Under Armour, Lee Health, and Chico's FAS... work that's driven $2.2B in digital revenue, reshaped in-store experiences across 12 countries, and turned fragmented journeys into connected ecosystems.

My approach isn't about empathy decks that collect dust or journey maps that live in a drawer. It's about triangulating real insight from real data, aligning cross-functional teams around what matters, and building roadmaps that drive measurable impact. Whether it's customer segmentation, service blueprinting, experience measurement, or digital transformation strategy... I help organizations stop guessing and start designing with intention.