Hi, I’m Laura Melbourne, an Experience Design Strategist with nearly 30 years of hands-on problem-solving.
My superpower? Connecting the dots and digging into the “why” to reimagine experiences that truly connect with people.
  • Name:Laura Melbourne
  • Email:lmelbourne@me.com
  • Phone:+1 239 218 2225
  • City/State:Fort Myers, FL
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I specialize in design thinking, innovation, & digital transformation to turn experiences into something extraordinary.

How do I do it? I combine creative problem-solving with a strong understanding of new technologies to drive innovation. My approach is inclusive and collaborative, ensuring everyone is on the same page and working towards common goals. Whether it’s designing strategies or leading digital projects, I focus on delivering results that make a difference.

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Laura has endless passion for the customer...
I had the pleasure of working with Laura at Chicos FAS as we helped them transform their digital commerce experience. It was very impressive to see Laura’s advanced ability to craft a full end-to-end customer journey with such attention to detail. Her years of experience in UX/CX coupled with her endless passion for the customer was very apparent. She truly has a gift in both connecting with people and showing measurable value through experience design. I highly recommend Laura to anyone who wants to increase engagement with their customers and elevate their user experience to the next level.
Roger Rohatgi
VP, Global Head of Design & Change Management at BP

01

Southern Illinois University at Edwardsville Bachelor of Fine Arts 1987

GPA 4.4/5.0

02

Stanford University Certificate in Design Thinking

Accelerated Design Track - From Insights to Viability 2012

03

Awards Chico's - Power of & Award

Yearly Award given to team of most impactful intiative.

04

Volunteering A&F Women's ARG Leader

Led Women's in Stem ARG to promote diversity & inclusion.

Experience Design Development

I craft strategies that bridge the gap between customer needs and business goals. Through collaborative partnership, I help organizations develop experience visions that are both ambitious and achievable, backed by practical roadmaps that deliver measurable impact.

Journey Mapping & Service Design

I bring clarity to complex customer journeys. Drawing from 20+ years of experience, I help organizations visualize and optimize their customer interactions, transforming pain points into opportunities that drive both customer satisfaction and business growth.

Customer Insights & Research

My passion lies in uncovering the story behind the data. I partner with teams to reveal meaningful customer insights through targeted research, helping businesses understand not just what customers do, but why they do it .

Digital Transformation & AI Integration

I guide organizations through thoughtful digital evolution. My approach ensures technology serves your customers and teams effectively, creating connected experiences that feel natural while driving efficiency and growth.

Workshops & Strategic Activation

I believe in making strategy actionable. My workshops energize teams and create clarity, turning complex challenges into focused initiatives. Together, we'll move from ideas to impact, with clear direction and shared purpose.

Team Enablement & Leadership Support

I partner with leaders and teams to build lasting CX capabilities. My coaching approach combines strategic guidance with practical tools, helping organizations develop the confidence and skills to deliver exceptional experiences long after our engagement ends.

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