This Is Design - The home for Laura Melbourne | Design Strategist, Experience Innovator, Service Designer

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Customer Journey Evolution (CJE)
Design Strategy, Insights & Research
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Under Armour Global Personas & Journey Mapping
Design Strategy
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Share2Pay In-store POC
Design Strategy, User Research
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A&F Returns Service journey
Design Strategy, Service Design
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A&F Customer Experience Measurement Strategy
Research & Insights
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A&F DSP Future Vision
Design Strategy, Insights & Research
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WHBM Market Research:
Experiential Store Design &
Emerging Technologies
Design Strategy, Insights & Researche
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Chico's FAS
Buy Online Pickup in Store
Service Design
Insights & Research, Design Strategy, Service Design, UX Design
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100 Days of Generative AI
Explorations